Ecolab – Technology, data and direct coaching: a powerful combination in improving safe driving behaviour
Synopsis
When Ecolab wanted to take the next step on its road safety journey and move from being proactive to predicting and therefore preventing crashes, the company implemented a powerful combination of technology, real-world data and direct driver coaching. The results were immediate and sustained.
Key Outcomes
- Combining technology, real-world data and direct driver coaching is a powerful combination in improving driving behaviour and much more effective than relying on technology-based solutions in isolation
- Driver coaching program is more effective when the driver and manager together identify and focus on improving one priority behaviour at a time
- While all drivers receive training, focusing direct coaching on the riskiest drivers has a greater impact on driver behaviour than routinely coaching all drivers
- Training responsible managers using real data from their own team that shows actual driver behaviour increases program engagement and pace of implementation
- Providing drivers with information on their risky driving behaviors can lead to driver self improvement, helping drivers learn and improve
- Extending safe driving messaging beyond work hours and reinforcing its importance in drivers’ personal lives can help ingrain safe driving behaviours and a safe driving culture
- Executive leadership support is critical to the success of any safety measure.