27 – Car Parks Campaign

Overview of Package

A National Road Safety Partnership Program (NRSPP) Organisational Road Safety Campaign

Road safety is a shared responsibility and therefore NRSPP has developed a campaign that can be executed across an entire organisation so all workers are safe on the road and in car parks.

There is an elevated risk of collision in car parks due to inherently dangerous features such as multiple directions of travel, narrow spaces, large pylons, and poor lighting. As such, it’s unsurprising that low-speed manoeuvring and parking incidents are extremely common amongst those who drive for work, making up between 10–21% of fleet insurance claims each year.

Although the act of parking your car may seem simple, it involves several key decisions which may influence the protection of your vehicle and safety of other road users. Taking a moment to be thoughtful and make informed decisions while parking your vehicle can help keep you and those around you safe, and cut down on avoidable and costly insurance claims.

When assessing the risks in this inherently dangerous space, it is important to keep your vehicle size and visibility in mind. Remember, vehicle technology, such as rear view cameras, should always be used as an aid, not a substitute.

Acknowledgements

We would like to say a big thank you to all the parties who made this campaign possible:

• Kyla Fantin, NRSPP Communications Lead, Graphic Designer Intern 2021/22: Campaign management and creative development lead
• Ruby Athanas, NRSPP Communications Lead, Graphic Designer Intern 2021/22: Campaign management and creative development lead
• Seun Adenipekun, NRSPP 2022 Intern and Olivia Dobson from Monash University: Research and information gathering
• Tim Roberts, Executive Director at FleetStrategy: Creation of campaign videos
• Jerome Carslake, Director of the NRSPP: Guidance, peer-review and management

Research was peer-reviewed and guided by:

• Sharon Newnam, Associate Director at MUARC
• Brendan Callaghan, Head of Health and Safety at Super Retail Group
• Michelle McLaughlin – Co-Founder, CEO of Little Blue Dinosaur Foundation

Design was peer-reviewed and guided by:

• Dr Shivani Tyagi, Communication Design Lecturer Swinburne University of Technology and Director of Swinburne Design Bureau

Messaging and Linguistics was peer-reviewed and guided by:

• Brett Rutledge, Leader of Linguistics at SENSEMAP®
• Graham Milkins, Visual Language Specialist at SENSEMAP®
• Barbara Minuzzo, Coordinator of the International Safety Media Awards

(A References document in included in the package.)