Youi

Who is Youi?

Youi is Australia’s fastest growing car and home insurer, offering insurance for motor, watercraft, home, contents and business liability. We tailor-make premiums to suit individual needs and we ask more questions so that we make less assumptions. We help people protect the things that matter most to them, while providing exceptional service and peace of mind.

Why is road safety important to your organisation?

Our content marketing mission is to help equip our clients with the knowledge and resources they need to prevent and deal with insurance-related incidents the best they can, through a variety of engaging and helpful content. Our Youi blog in particular plays a huge role in helping to educate our clients on preventing accidents on the road, at home and on the water, with a strong focus on road safety.

Why become a Program Partner?

We admire the role that the NRSPP group plays in raising awareness for the importance of road safety and improving outcomes across Australia. As our content marketing strategy is entirely research driven using data from our actuarial department, we are excited at the prospect of working with NRSPP and leveraging their research to help bring more accessible, digestible content to our combined readership.

Your actions

We will be providing monthly blogs for NRSPP to publish on their website. The blogs will be based on data and trends extracted from our claims data, and will be written in a viral, engaging manner to help NRSPP attract younger demographics. We will also support and collaborate with NRSPP on other content initiatives as they arise. Finally, we will help provide guidance for NRSPP’s website redevelopment to help improve visibility and engagement on their site, and to position it as a more content-centric resource